Digital Literacy Assignment

Analyze AIDA and Three Design Principles

Gabrielle Edenia Simanjuntak

013201900023

Digital Literacy Class 1

Three Design Principles

First Picture
As can be seen, the first picture shows a pair of pears without any elements of identity or persuasion.

Second Picture
The audience might be persuaded to consider pears as a nice fruit to try by adding a touch to the camera work, such as correcting the angles and experimenting with the lighting. However, since there are many pears out there and none of them significantly differ from one another, this particular pear still lacks a distinctive character.

Third Picture
Three design principles—informative, persuading, and identity elements—are fully represented in the third image. It displays a realistic digital drawing of a pear I made myself.

AIDA Principles

AIDA Principle (1)

Attention
This poster is drawing attention on its telephone picture where it would lead people to analyze the whole poster after looking at its telephone.

Interest
This poster engages more attention by adding bold effect for the viewer to remain focussed on their needs in this poster. It is important to capture audience's attention with a short relevant message. The audience will make a judgement call as to whether to seek out more detail on the poster, if they do, there is an opportunity to develop their desire.

Desire 
It's important to work out what is in it for the audience and present the benefits that could be offered from the poster itself. As it was said in the poster, the audience could see what the caller would say by themselves. Make them actually want to attend.

Action
After reading the poster, the designer hope that people would take an action which come visit to their website directly.

AIDA Principle (2)

Attention
This poster is drawing attention on its iceberg-half-eyeball picture where it would lead people to analyze the whole poster after looking at it.

Interest
By including a bold style, this poster grabs the viewer's attention and keeps them focused on what they need to see. It's vital to grab the audience's attention with a brief, relevant message. The audience will determine whether to search for more details about the poster; if they do, there is an opportunity to expand their desire.

Desire 
It's crucial to consider the audience's interests and highlight any potential advantages the poster itself could provide. The audience could determine whether they had eye problems themselves, as stated in the advertisement. Make them really interested in visiting the nearby optometrist.

Action
After reading the poster, the designer hope that people would take an action which come visit to their website directly.